Elena Quintessential Artist of Hair Design with Excellent Sense of Color and Style EXPERIENCE Strong foundation in color College degree with honors in cosmetology 16 years in the industry (8 years in Europe, 8 years in Canada) Models received multiple awards in contests and pageants Great instructional skills and training experience Owner of a salon profitable from day 1 2008 Awards & Achievements    3rd place at  ONTARIO PROVINCIAL    CHAMPIONSHIP  Allied Beauty Association (ABA)

HOW I GOT HERE

Ever since remember myself, I wanted to work with hair.  While in grade 6, I was doing haircuts for all classmates.  My mother wanted me to go to university and get a “real” job.  I decided to follow my calling and enrolled in the College of Cosmetology.  I also discovered that I had knack for designing the cloths. I find it very natural to me to see the personality of every individual and help them let this personality through.  Through hair, I help people communicate their own image to the world and find their style.  Unlike some other stylists, I don’t try to “give” people the new image, I rather help them reveal what has been theirs in the first place.  And when it comes to revealing the image, hair is the biggest leverage there is

TRAINER & COACH

For several years in Moscow and now in Toronto, I worked as an educator, conducting seminars and master classes at various salons and providing training to color technicians. We used various product lines from Wella, Schwarzkopf, Cutrin, and L’Oreal.  That was the busiest but one of the most enjoyable periods in my career. Now I am the color technician educator at Vitality's , Canada

My clients are like family to me and our relationships go far beyond style issues. Many of my clients are business people and entrepreneurs. They come to me not only to get a haircut but also to use this time as a little stress relief therapy session while I work on their images. They can always talk about anything with me: their business, life issues, anything, and if they need help, a word of support, advise or just somebody to talk to, I am always there for them and and I take this as an honor and privilege

WHAT LIGHTS ME ON

Helping people find and express their “selves”
Sharing my knowledge and experience with others
Inspiring others to achieve more than they thought was possible